Ford Philippines Boosts Pickup Truck Portfolio

January 23, 2020 Launch


The New Ranger FX4, and Upgraded Ranger Lineup

MANILA, Philippines,23 January 2020 - Ford Philippines today launches the new Ford Ranger FX4 to boost its best-selling Ranger portfolio, making it the automotive company with the widest lineup of pickup trucks in the country with 13 available variants.

The new Ford Ranger FX4 boasts of a bold design inside out and features that will help widen the appeal of the Ranger among customers seeking for a versatile and capable pickup truck.

"The new Ranger FX4 is a strong addition to our Ranger lineup as we continue to offer a variety of our 'Built Ford Tough' pickup trucks to customers with different needs, budget, and lifestyle, clearly signifying that there is indeed a Ford Ranger for everyone," said PK Umashankar, managing director, Ford Philippines.

Bolder look and design

Instantly recognizable is the Ranger FX4's eye-catching design that distinguishes itself across the entire Ranger lineup.

Unique 18-inch black alloy wheels, new mesh grille, extended steel sports bar, and ebony black accents on side mirror caps,door handles,front and rear bumpers and fender features give the Ranger FX4 a distinctive look and style.

The standout decals along the lower doors and a 30 badge on its tailgate complement its attractive  design.

The new Ford Ranger FX4 exudes toughness inside out withits bold design,work-ready performance, and smart technologies

Available in two variants and in five colors, the new Ranger FX4 starts at Php1,256,000 and is available in all Ford dealerships nationwide starting January 23, 2020

With the addition of the new Ranger FX4 in its portfolio, Ford now has the widest lineup of pickup trucks in the country with 13 variants, offering a Ford Ranger for everyone

An upgraded Ranger lineup also unveiled with new enhancements for Raptor, Wildtrak, XLT and XLS variants with no price increase

The new Ranger FX4 is available for test drive at the Ford Island Conquest on January 24 to 26,2020 at the SM Mall of Asia Concert Grounds, with over Php1.3 million worth of cash discounts and prizes up for grabs.

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